The WARC Awards 2024
Strategic brilliance, effective impact
The WARC Awards for Effectiveness are back, bigger and better than ever. The juries have now reviewed all the entries to our ultimate accolade for marketing and strategic effectiveness across five regions. Gold regional winners automatically progress to compete for the Global Grands Prix, celebrated during Cannes Lions week. Entries for 2025 open in September 2024.
in association with
Key dates
22 May
Regional winners announced
13 June
Global Grand Prix winners announced
3 September
2025 awards open for entries
16 October
First deadline (fee increase)
13 November
Second deadline (fee increase)
11 December
Final deadline
How the entry process works
Step 1: Get the entry pack
Download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering.
Step 2: Submit your entry
When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
Entry fees:
Early-bird (until 12 December)
WARC members: €416.25
Non-members: €555
Standard rate
(from 13 December until 6 February)
WARC members: €832.50
Non-members: €1110
Learn from The Creative Effectiveness Ladder
This unique tool offers a new shared language of effectiveness for the marketing industry.
Each entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).
The Ladder ensures the awards are judged against a consistent and rigorous framework every year.
How the new Awards structure works
Stage 1
Enter in your region and compete for Bronze, Silver and Gold
Stage 2
All regional gold winners are elevated to the global championship
Stage 3
Global Grands Prix are awarded, celebrating the most effective campaigns in the world
2024 Global Jury Chairs
Any questions?
If you are interested in nominating yourself or a colleague for judging or just have general enquiries please contact:
John Bizzell Awards Lead